Making Prunes Cool... Again?

This project was done with the California Dried Plum Board is fictional client.

Making Prunes Cool... Again?
This project was done with the California Dried Plum Board is fictional client. The goal was to get people (mostly women) excited about prunes, and help alter the stigma that they’re only something old people get any benefit from. The execution focused on making prunes sexy, and that they're "Everything your body needs."
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